— DANIEL KAHNEMAN, author of Thinking, Fast and Slow
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Plenty of books dwell on the faults in our decision-making or offer advice on how to make better choices. The Elements of Choice goes one step further and explains how we can design better end-to-end decision-making processes. Going well beyond the familiar concepts of nudges and defaults, Eric J. Johnson offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which decisions are made.
Choice architecture is a multifaceted set of tools for anticipating how people make specific decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present them, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated, and we’re often unaware of just how much they influence our reasoning.
Johnson is the lead researcher behind some of the most well-known and cited research on decision-making. He draws on his original studies and meta-analyses of decision-building findings to reveal how the structure of choices affects outcomes.
This book is essential for businesspeople, policy makers, and anyone tasked with helping others make decisions. We are all decision designers, for ourselves and for others. Whether you’re helping students choose the right school, helping patients pick the right health insurance plan, or deciding how to invest for your own retirement, Johnson provides the tools you need to guide anyone to the decision that’s right for them.
Eric J. Johnson is the Norman Eig Professor of Business and the director of the Center for Decision Sciences at Columbia Business School. He has been the president of both the Society for Judgment and Decision Making and the Society for Neuroeconomics. He lives in New York City.
Please visit my twitter-profil for news and upcoming events:
“Designing better choices”
For more information, visit us at isdm.nyu.edu
RSVP required for in person attendance in accordance with NYU’s event COVID policy: bit.ly/2022DFS
hybrid event— zoom and in person— Jurow Lecture Hall, Rm 101A
Meeting ID: 992 6465 3193
Yale Center for Customer Insights:
Learning from Leaders Series
Wednesday, December 8, 2021
12:00 PM – 1:00 PM EST
Eric J. Johnson in conversation with Philip E. Tetlock: The Elements of Choice
Wednesday, October 20, 2021
7:00 PM – 8:00 PM
Behavioral Economics At Rotman:
Eric J. Johnson on “The Elements of Choice:
Why The Way We Decide Matters”
Monday, November 29, 2021
5:00 PM – 6:00 PM EST
—Daniel Kahneman, author of Noise and Thinking, Fast and Slow
—PHILIP E. TETLOCK, author of Superforecasting
—KATY MILKMAN, author of How to Change
—JONAH BERGER, author of The Catalyst and Contagious
—ANGELA DUCKWORTH, author of Grit
—ROBERT CIALDINI, author of Influence and Pre-Suasion
—CAROL DWECK, author of Mindset
—NIR EYAL, author of Hooked and Indistractable
—Jane Bryant Quinn, author of How to Make Your Money Last
—Jon Stein, founder and chairman of Betterment
—Barbara Mellers, George I. Heyman University Professor at the University of Pennsylvania
DLDwoman13 – “Choice architecture” is the name of the game: How do we arrive at decisions and how can we influence that process? The researchers will demonstrate how their findings are able to lead to a better awareness of how we make decisions and what our shortcomings are.
Dr. Eric Johnson of Columbia Business School at Columbia University delivers an “ignite talk” during the BE.Hive: Climate Change Needs Behavior Change summit.
Preset actions on forms, web pages and other materials — called defaults — have strategic importance that can make vital differences. They are far too important to delegate responsibility for setting them to programmers or form designers. Eric J. Johnson presented at the “Small Steps, Big Leaps: The Science of Getting People to Do the Right Thing” research briefing at the Stanford Graduate School of Business, co-sponsored by the Center for Social Innovation.
Publicity Manager, Riverhead Books